Observe.
I like understanding how things work, analysing problems and questioning existing solutions.
PAOLA VIGATO
AI · MARKETING · BUSINESS
Artificial intelligence is changing the rules of the game. I don’t want to simply watch this change unfold, but explore its potential and turn it into tangible ideas, strategies and opportunities. Because new possibilities emerge where technology, marketing and business meet.
CURIOUS BY NATURE. DRIVEN BY INNOVATION.
About
What if the point were to connect?
People, ideas, strategies and technology. My journey began where different worlds meet.
I started with communication, fascinated by how people think, make choices and connect with brands. During my degree in Corporate Communication and Public Relations at IULM, which I completed with a final grade of 110/110 with honours, I discovered a growing interest in marketing, strategy and the world of business.
Then a new question emerged: what happens when artificial intelligence is added to the mix?
It was this curiosity that led me to choose a Master’s degree in Artificial Intelligence, Business & Society. Today, I explore how technology, data and creativity can come together to bring new ideas, products and opportunities to life.
Along the way, two Erasmus experiences, in Lille and Seville, taught me to see things from different perspectives, adapt to new environments and step outside my comfort zone.
My goal? To keep learning, experimenting and contributing to projects where innovation and strategy can create tangible value.
My journeyHow I think
Connect.
I believe the most interesting ideas emerge where different disciplines, perspectives and skills meet.
Experiment.
I want to go beyond theory: to put ideas to the test, learn from the results and turn them into tangible projects.
What I’m looking for
Turning AI’s potential into practice.
I’m interested in turning the possibilities of artificial intelligence into practical solutions, helping organisations and people integrate new technologies into their work.
Where technology and people meet.
I’d like to work for a company that develops artificial intelligence solutions or supports other organisations in adopting them.
I’m interested in understanding how business processes work, identifying opportunities for improvement and helping integrate AI tools that simplify everyday work.
At the same time, I’d like to build on my background in marketing and strategy, exploring opportunities in training, AI enablement and the promotion of technology solutions.
AREAS OF INTEREST
AI Adoption & Strategy
From process analysis to implementation.
Identifying opportunities to apply artificial intelligence to business processes, finding repetitive tasks that could be automated and contributing to solutions that improve efficiency and productivity.
AI Enablement & Training
Making artificial intelligence accessible to people.
Helping organisations, teams and professionals adopt AI tools through training, support and learning paths that encourage informed and effective use of new technologies.
AI Product Marketing
Connecting technology solutions with market needs.
Contributing to marketing strategies for companies developing AI products and services, understanding customer needs and communicating the tangible value of their solutions.
Projects
Putting ideas to the test.
From strategic analysis to experimenting with artificial intelligence: projects where I have put knowledge, ideas and skills into practice.
Casa Gohan
AI-powered Japanese Recipe Platform
Rete neurale MLP
How a neural network learns
Airbnb
Strategic & Competitive Analysis
AI e futuro del marketing
Bachelor’s thesis · Opportunities, challenges and ethical implications
Haribo Cheers
New Product & Marketing Strategy
FILA
Business analysis and competitive strategy
TABE-COIN
Internationalization Strategy
Experience
Every experience, a new perspective.
Through education, work and international settings, a journey that keeps evolving.
WORK EXPERIENCE
2025 – present
Student Assistant — Study Abroad Office
IULM University · Milan
Student collaboration as part of the 150-hour programme. Front-office services and support for students taking part in international mobility programmes, providing information and working with the team on the office’s activities.
2021 – 2024
Showroom Assistant and Receptionist
247 Showroom · Milan and Paris
Seasonal sales campaigns in international fashion showrooms: customer flow and customer experience, collection set-up and visual merchandising, and operational support to the sales team using company digital tools.
2022 – 2026
Sports Educator
US Cassolese · Cassolnovo
Managing and coordinating groups of children during summer activities, organising activities and working with the educational team, developing organisational, communication and problem-solving skills.
EDUCATION
2025 – present
Master’s Degree in Artificial Intelligence, Business & Society
IULM University · Milan
The meeting point between my communication background and my interest in applying AI to marketing and business.
2022 – 2025
Bachelor’s Degree in Corporate Communication and Public Relations
IULM University · Milan
110/110 cum laude.
2017 – 2022
Language High School Diploma
Liceo linguistico Carlo Alberto · Novara
100/100.
INTERNATIONAL EXPERIENCE
First semester · A.Y. 2024/2025
Erasmus+ · Seville, Spain
EUSA
An opportunity to explore marketing in an international setting and collaborate with students of different nationalities, exchanging different approaches and perspectives.
First semester · A.Y. 2023/2024
Erasmus+ · Lille, France
ISTC
An experience that allowed me to engage with a new university system, develop independence and adaptability, and study in an international setting.
Skills
More than skills. Connections.
A network of knowledge connecting artificial intelligence, marketing and business, strengthened through study, projects and experience.
Languages
- ItalianNative
- EnglishB2
- FrenchB2
- SpanishB2
Artificial Intelligence
AI as a perspective for understanding and developing business applications, at the heart of my Master’s degree.
Related skills
Machine Learning
Methods that learn from data.
Related skills
Neural Networks
Models of interconnected nodes that recognize patterns in data.
Related skills
Data Analysis
Reading and interpreting data to ask questions and guide decisions.
Related skills
Python
A programming language also used in data analysis and AI.
Related skills
Large Language Models
Large language models. An area associated with Casa Gohan in the project brief.
Related skills
RAG
Retrieval-Augmented Generation: connecting language generation to retrieved information. An area specified for Casa Gohan.
Related skills
AWS
Cloud services and their possible applications.
Related skills
Marketing
Connecting people, value propositions and communication through academic projects.
Related skills
Marketing Strategy
Defining marketing goals and direction based on analysis, audiences and positioning.
Related skills
Digital Marketing
Digital channels and tools that connect people and brands.
Related skills
Market Analysis
Analyzing markets and the competitive landscape to inform positioning and strategy.
Related skills
Consumer Behavior
Understanding consumers: an area of the TABE-COIN project and a perspective connected to buyer personas.
Related skills
International Marketing
Exploring markets and consumers in international settings, within the scope of TABE-COIN.
Related skills
Product Marketing
The meeting point between product, audience and value proposition. An area of product and marketing projects.
Related skills
Positioning
Defining a distinctive place for a brand in the market and in the audience’s mind.
Related skills
Creative Strategy
Translating analysis and positioning into a creative direction for communication.
Related skills
Business Strategy
Examining strategic choices and business models, within the scope of the Airbnb project.
Related skills
Strategic Analysis
Interpreting a company’s context and choices to understand its direction.
Related skills
Competitive Analysis
Studying competitors and differences in value propositions and positioning.
Related skills
Business Model
Considering how a product or company creates and sustains its value.
Related skills
Product Development
Shaping a product proposition by connecting needs, strategy and market.
Related skills
Go-to-Market Strategy
Connecting a value proposition to market entry. An area specified for TABE-COIN.
Related skills
AI-driven Product Development
The intersection of AI, product and business. My contribution to Casa Gohan is in Brand Strategy.
Related skills
Contact
Let’s talk.
An opportunity, an idea or a perspective to share. I’m curious to hear yours.
Let’s connect
The best ideas begin with a conversation.
I’m interested in new professional opportunities, collaborations and projects in artificial intelligence, marketing and business.
vigatopaola@gmail.com