Academic project

Rete neurale MLP

How a neural network learns

OVERVIEW

A small educational project for the AI and Machine Learning for Marketing course, exploring how Multilayer Perceptron networks work. Using a simplified example with simulated data on email opens, clicks and purchases, I explain artificial neurons, the forward pass and the backward pass, visualising how weights, predictions and error change during learning.

Machine Learning
MLP
Digital Marketing
Data Visualization

How a Multilayer Perceptron neural network works — Paola Vigato

Explore the project

First slide of the MLP neural network presentation

Presentation · PDF

Project presentation

The slides explaining how an MLP neural network works, with a marketing example.

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