Academic project
Haribo Cheers
New Product & Marketing Strategy
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OVERVIEW
A communication strategy for a new product line, developed in a team from a simulated client brief for Haribo España.
Context and challenge
Academic project during my Erasmus at EUSA, Seville. The brief was simulated and was not a professional engagement for Haribo.
Process and my contribution
Brand, market and competitor analysis; development of three buyer personas; definition of positioning, creative strategy and budget; design of a post-campaign evaluation methodology.
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